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Consistency With Your Online Identity

Maintaining consistency with your online identity is one of those mundane, but effective strategies for building out your social media footprint. If at all possible don’t be JohnHucksCliffs on...

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Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

Show Notes: Room 214 Co-Founder, Jason Cormier, discusses social media monitoring tools with Brian Chappell, Senior Social Search Strategist at Ignite Social Media. In this podcast, we discuss: The...

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Free-conomics and the Attention Economy

Free is the way of the internet. Google, Pandora, Digg, and Facebook to offer their products to hundreds of millions of people without charging anything. The marginal costs of adding your millionth...

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RootMusic’s BandPages: An Improvement on Facebook Musician Pages

For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most.  As most users...

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Who Takes The Blame For The Internet Overshare?

Sharing/Oversharing I vividly remember my first Facebook status update; I felt like I was crossing a dangerous threshold. This past January, I had an acquaintance tell me he enjoyed that I was always...

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Social Media’s Impact on the Sales Funnel

When talking to potential clients about the impact of social media on their sales and marketing efforts, I often find myself addressing the question, “how does social media fit into the sales funnel?”...

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